September 7th, 2016 • Workflow Automation
“Great stuff in this month’s newsletter,” the VP of Marketing calls out to you as he turns the corner, only to add, “Next time, just try and get it sent out on time…” before disappearing into his office.
He’s right and you know it. You publish a ton of interesting and useful information that is just right for your newsletter audience and you get a lot of great engagement. You double-check hyperlinks and pick out the perfect images. You get the content ready, but then someone wants the layout changed. You grab an article from the blog, but the marketing director wants to add in a different call-to-action. There’s a special deal you are promoting this week, but it’s only good for 48 hours and the product team is debating with the copy team about the messaging of the ad. Or you have that newsletter that’s been ready for days except for one small graphic change that never seems to happen unless you light your hair on fire.
No matter how early you start, the newsletter creation process always seems to creep beyond the due date. Why is it so hard to manage?
One of the most challenging parts of the newsletter creation process is the coordination. A lot of different people want to have a say in the look and feel and it is hard to manage so many different expectations. The creative aspects are often the easiest parts; it’s the collaboration that often knocks things off schedule. And when you are using email to manage your workflows, you’re just asking for trouble.
Using an automated workflow application isn’t the cure to all of your struggles, but it will tackle the biggest one. When you create an automated workflow for the newsletter creation process, you break down the task of finishing the newsletter into small tasks for individuals. Each task gets assigned to a single person. When you assign tasks to individuals, they can focus on the most important and urgent contribution to the newsletter and not worry about the rest of it.
Some tasks might be dependent on each other (we need the copy before we can design the ad). Other tasks can be done at the same time (we need the CEO’s intro paragraph and the promoted blog article). Using Kissflow, you can create a workflow that allows for both types of tasks and makes everything run smoother.
An automated workflow also allows you to build in approvals where they are needed. Rather than sending a test copy to all the VPs and trying to follow up with each of them by email, you can create approval steps for them to handle quickly.
With the Kissflow pre-built Newsletter creation automated process, you can customize the different fields to get approvals for the subject line, content, design, and anything else you want.
Here’s an example of what the newsletter process might look like.
Automating the newsletter creation process with Kissflow liberates you and your team to focus on more important tasks at hand. Get started with Kissflow, start your 30-day free trial here.
There isn’t any paper in the copier. You should…
You had to use your own money to buy lunch for a customer who dropped by. You should…
You have a workplace complaint to register. You should…
An irate customer complains about the service they received. You should...
You had a great idea for a company blog post while on a client visit. You should…
Your email account seems to have stopped receiving emails. You should…
You want to do a quick training for new hires on some new software. You should…
out of 28
Looks like you’ve got things covered. You are well on your way to an automated office. If you need an easier way to build your own automated workflows, sign up for a free trial of KiSSFLOW today.
out of 28
You’ve worked in worse places, but that’s not saying much. Your workflows may be stuck in the paper age, and efficiency is a daily struggle. Make the leap and see what KiSSFLOW can do for you!
out of 28
Chaos is alive and well with you. You can’t trust your current processes, and only the strong get expenses paid on time. KiSSFLOW can open a new world for you, if you survive this one!
out of 28
Your office is so chaotic, it’s almost off our charts. Hats off to you for getting anything productive done during your day. You can try KiSSFLOW, but even that probably can’t help you now.
*Enterprise pricing is based on expected transaction volume and maximum number of users