August 22nd, 2018 • Workflow
You are never done creating content.
Whether it is a new topic, a new product, or a new search term, there will always be a need for more content.
But since content is made by ‘creatives’ who are supposed to buck conventions, any attempt to standardize a process might be seen as restricting creativity.
Anyone who has been creating content for a while knows that the content management workflow is just like any other business process. It is predictable and it repeats over and over again. But unlike something like a Purchase Order process, the content creation process does need a little more flexibility.
A content management workflow starts with knowing what the content lifecycle is.
Here’s a basic outline:
Content creators have been singing the same song for decades when it comes to the problems with traditional content management workflows.
When you use a modern content management workflow system, the first thing you will notice is the flexibility. At each step, you can reassign the task to someone else, or push the task on to a later step. The workflow system should provide some guardrails around the existing process and help move it along, not prohibit the final product from having the best quality.
The second thing a good content management workflow platform can give is better context. Many times, the content creators don’t know why some changes have to be made, how it will be used, or who the intended audience is. As a part of the workflow, you can create separate fields in a form.
Some of the fields might include details about the audience, what the distribution plan is, or if there are any inspirations on how the content should look.
Lastly, approvals can be built into a content management system workflow so that it doesn’t have to wait until the end to be seen. As much as some content creators hate to have someone looking over their back all the time, they hate it more when their work isn’t used. By including approval steps in the middle of the process, it ensures that everyone stays informed on the process and there are no surprises.
By using a great content management workflow, your team will be much happier. You can save time by taking advantage of a predictable workflow. You can also keep all of your documents in an automatically created folder that everyone in the team has access to. Content management workflows often have leaks in them, but if you use a dedicated system, you can keep your content fresh and updated.
Keeping your content relevant, fresh, and profitable can sometimes feel daunting, along with having all of your business operations running as well. That’s why a good content management workflow platform can help you stay on top of things.
You can keep your content relevant, ensure that new content is produced on time, and have parallel workflows happening for the same piece of content, all without having to go through logistical nightmares.