What Is Business Process Optimization?

Business process optimization is a technique to help organizations improve their efficiency by improving their processes. It’s a part of business process management (BPM). Optimized processes lead to optimized business goals.

Some examples of optimization:

  • Eliminating redundancies
  • Streamlining workflows
  • Improving communication
  • Forecasting changes

The Rewards of Optimizing Business Processes

Your organization is in constant competition and threat from other companies, disruptive technologies, and changing norms.

Optimizing business processes offers many benefits that can help businesses stay afloat in the tidal waves of change:

  • Market compliance
  • Streamlined operations
  • Reduced risks
  • Well-used resources
  • Consistency
  • Assured quality
  • End-to-end visibility

Business process optimization can be the secret to navigating difficult seas.

Steps to Apply Business Process Optimization

Planning is essential to make the most out of your business process optimization effort. Here’s a step-by-step guide to help you carry out a process optimization plan.

Identify

Pick a problematic process you want to optimize. Define the purpose and goals.

Analyze

Is the process meeting desired goals? Is there excess wastage you need to cut down on?

Implement

Once you get rid of unnecessary elements, automate the revised process in its new form.

Monitor

Take a micro and macro look at process performance and fine-tune it until you get desired results.

What Does Business Process Optimization Look Like in the Real World?

Because optimizing business processes is one of the steps in the wider application of BPM, it often gets mixed up with other concepts like business process improvement or business process automation.

Here’s an example to showcase what business process optimization techniques look like:

A news website has a separate workflow to promote articles on various social media platforms. However, in reviewing its processes, the marketing team found that they were wasting a lot of time posting an article several times a day and coming up with unique messaging and images for each platform.

By looking back at the processes, the team took advantage of preparing multiple lines of promotional copy and images before an article went for publishing. Therefore, promotion was much more automated.

What’s a Good Place to Start?

Top-class business process optimization happens with the help of cloud-based BPM software, like KiSSFLOW.

KiSSFLOW gives you the tools to do deep reports and analytics to:

  • Keep tab on processes
  • Identify bottlenecks
  • Make real-time changes

See what kind of optimization you’ve been missing. Sign up for a free 7-day trial of KiSSFLOW.