Dealer Feedback & Suggestion Management System for Fuel Retail Networks
Kissflow gives every forecourt dealer in a fuel or lubricant network a channel to submit an idea, routes it to the right regional manager for evaluation, and tracks it from approval through implementation, so a dealer who flagged a real problem gets an answer instead of silence.
Trusted by energy operators worldwide
A dealer at station forty-one has an idea nobody upstream ever hears.
A franchise dealer running a forecourt sees the same customer complaint every week, or figures out a faster way to turn a tanker delivery around, and has no channel to put that in front of the regional office beyond a phone call that may or may not get logged. A WhatsApp message to a territory manager is not a record, and a good idea from one station never reaches the other three hundred.
Kissflow runs dealer feedback as a submission-to-recognition workflow: a structured intake form any dealer can use from a phone, routing to the right regional or category owner for evaluation, an approval step before an idea moves to a pilot, implementation tracking against the station or region it came from, and a benefit-tracking record that credits the dealer whose suggestion got adopted network-wide.
Regional teams configure evaluation criteria and routing rules by territory in the visual builder, so a suggestion from a single station reaches the people who can act on it.
Where dealer suggestions go quiet between the forecourt and head office
No structured intake
A dealer's idea arrives as a phone call or a message, if it arrives at all, with no record it was submitted.
Evaluation has no owner
A suggestion sits with whoever picked up the call, with no routing to the person who owns that category.
Good ideas do not travel
A fix that works at one station never gets pushed out to the other stations in the network.
Dealers stop submitting
When a suggestion disappears without a response, dealers stop bothering to send the next one.
Three modules. Every dealer suggestion tracked from submission to network rollout.
Configure evaluation criteria and routing by region or category.
Suggestion intake
A dealer submits an idea or a recurring complaint straight from a phone, tagged automatically to their station, territory, and category.
Evaluation and approval
The submission routes to the regional manager or category owner who owns that decision, and nothing moves to pilot without sign-off.
Implementation and recognition
An adopted suggestion is tracked from pilot through network-wide rollout, and the dealer who raised it is credited by name and station.
From request to system of record in four steps
Submit
A dealer logs an idea or a recurring issue from their station, in the time it takes to send a text.
Review
The suggestion routes to the regional or category owner with authority to evaluate it, not the phone.
Approve
An approved idea moves to a pilot at one station, then a tracked rollout across the rest of the network.
Record
The originating dealer is credited by name and adoption is tracked station by station, so a dealer who flagged a real problem gets an answer instead of silence.
What changes when dealer feedback runs on Kissflow
| Process | Before Kissflow | On Kissflow |
|---|---|---|
| Idea submission | A phone call or a message, maybe logged | A structured form tied to station and territory |
| Evaluation | Whoever picks up the call | Routed to the regional or category owner |
| Approval | Informal, undocumented | A recorded decision before a pilot starts |
| Rollout | Stays at the one station where it started | Tracked implementation across the network |
| Recognition | Rarely happens | The originating dealer is credited by name |
| Network visibility | No view across stations | One dashboard of submissions and adoption rate |
Connects to your dealer portal or CRM; Kissflow does not replace your dealer management system
Kissflow runs the suggestion intake, evaluation, and rollout layer. Your dealer or franchise system stays the system of record for the commercial relationship.
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Built for how a dealer network actually shares what works
Submits from a forecourt phone
No portal login required for a dealer to flag an idea on the spot.
Routed to the right owner
A suggestion reaches the regional or category lead who can actually approve it.
Recognition built in
The dealer who submitted the winning idea is credited when it rolls out network-wide.
Live in weeks
Configure intake forms and routing in the visual builder, or describe the use case to the AI Builder.
Governed from day one
Role-based access on every submission, evaluation, and rollout record.
One view across every station
Head office sees submission and adoption rate across the whole network.
Related apps
Retail Outlet Audit Management System
Schedule and score branding and operating standard audits across every outlet.
Retail Branding Compliance Management System
Track brand-standard obligations and evidence across the forecourt network.
Fuel Delivery Escalation Management System
Escalate a late or short fuel delivery before it becomes a stockout at the pump.
We help fuel retail networks turn dealer feedback into a rollout, not a phone call
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“If a company cannot enable everybody to use AI, they will never get the true benefit of AI. Platforms like Kissflow allow us to put that capability in the hands of our users in a safe way.”
Vagesh Dave
GVP & CIO at McDermott International, Ltd
See The Full Story
“Advanced automation of all processes is easy to set up. I cannot imagine how to manage workflows without this software.”
Tanay Tiwary
Global Head - Digitalization & Business Improvement
See the Full Story
“Kissflow supports rapid application development by building a working application prototype in the shortest amount of time.”
Maria Theresa Cabigon
CIO, SN Aboitiz Power Group
See The Full Story
See what Kissflow can do for you
Talk to usGot questions? We're here to help.
Get SupportNo. Your dealer or franchise system stays the system of record for the commercial relationship. Kissflow runs the suggestion intake and rollout layer on top of it.
Yes, the intake form is mobile-friendly and does not require a portal login.
Routing rules are configured by region or category, so a fuel-quality idea and a forecourt-service idea reach different owners.
It moves into a tracked implementation stage, with visibility into which stations have adopted it.
Yes, recognition is built into the workflow and tied to the originating station.
Yes, a dashboard rolls up submission volume, approval rate, and adoption by region.
Configuration and AI-assisted app generation move delivery from a multi-month program to a matter of weeks.
Kissflow is certified to SOC 1, SOC 2, SOC 3, and ISO/IEC 27001, with role-based access on every record.
