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Trusted by FMCG brands worldwide
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reckitt
Schnucks
Sony
Lenskart
CJ express

Why transformation is stalling in FMCG

Truth 1: Your systems plan, but don’t govern.

ERPs record and demand planning predicts, but critical decisions and trade sign-offs get lost in email threads

Truth 2: Every market builds its own workarounds.

Custom logic and spreadsheets stop successful pilots from scaling, forcing each market to rebuild

Truth 3: Execution gaps become margin gaps.

Missed launch windows, unresolved distributor claims, and stock reallocation delays directly erode revenue

FMCG Transformation

A digital operations backbone

Kissflow connects your ERP, PLM, DMS, and planning systems so they work across every plant, market, and distributor network

Commercial governance & compliance

Board reporting, regulatory audit, and brand-facing controls

Governance icon
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Kissflow execution layer

Governed workflows, market autonomy, integrated everywhere

Approvals Innovation NPD Distributed claims Trade spend Field sales CAPA
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Systems icon
Systems of record

Your core systems remain untouched

SAP/Oracle PLM DMS WMS CRM Demand planning

Execution layers with one operational truth

Innovation and launch control

Market signal to shelf without losing time

  • Structured stage-gate governance

  • Regulatory approvals embedded in the workflow

  • Launch performance tracked at portfolio level

Innovation and Launch Control (1)
Margin and trade governance

Run promotions without losing control of spend

  • Value-threshold discount approvals controlled in real time

  • Distributor claims resolved with audit trails and SLAs

  • Trade spend visibility before the quarter closes

Margin and Trade Governance (1)
Supply and working capital control

Protect on-shelf availability and cash at the same time

  • Exception-driven order and reallocation approvals

  • Delivery deviations logged at occurrence

  • Distributor claims resolved in fifteen days

Supply and Working Capital Control (1)
Compliance and brand protection

Make compliance evidence a must - have

  • CAPA workflows governed end-to-end

  • Regulatory approvals embedded into NPD

  • Audit-ready documentation captured as work happens

Compliance and Brand Protection (1)
Innovation and launch control

Market signal to shelf without losing time

  • Structured stage-gate governance

  • Regulatory approvals embedded in the workflow

  • Launch performance tracked at portfolio level

Innovation and Launch Control (1)
Margin and trade governance

Run promotions without losing control of spend

  • Value-threshold discount approvals controlled in real time

  • Distributor claims resolved with audit trails and SLAs

  • Trade spend visibility before the quarter closes

Margin and Trade Governance (1)
Supply and working capital control

Protect on-shelf availability and cash at the same time

  • Exception-driven order and reallocation approvals

  • Delivery deviations logged at occurrence

  • Distributor claims resolved in fifteen days

Supply and Working Capital Control (1)
Compliance and brand protection

Make compliance evidence a must - have

  • CAPA workflows governed end-to-end

  • Regulatory approvals embedded into NPD

  • Audit-ready documentation captured as work happens

Compliance and Brand Protection (1)

Operations across the FMCG value chain

Innovation

Product innovation and NPD

Concept, formulation, regulatory, launch
Innovation Stage-Gate Approval
New Product Development Coordination
Product Change Management
Recipe and Formulation Control
SKU Lifecycle Management
Regulatory Approvals during NPD
Manufacturing-Jun-29-2026-10-06-50-3965-AM

Manufacturing and plant operations

Production, quality, assets, compliance
Production Planning and Scheduling Approvals
CAPA and Quality Management
Floor Incident Reporting
Waste and Yield Tracking
Asset Request and Allocation
Factory Compliance and Audit Reporting
Distribution.png from Squoosh

Distribution and supply chain

Fulfillment, logistics, distributor, returns
Order-to-Dispatch Flow
Distributor Claims Management
Returns and Reverse Logistics
Delivery Planning and Acknowledgment
Van Inventory Management
Exception Management and Escalations
Sales-1

Sales operations and field force

Pricing, promotions, cash, customer
Real-Time Price Update Approvals
Promotional Campaign Execution Tracking
Cash Collection and Reporting
Marketing Campaign Approvals
Customer Case and Complaint Management
Sales Promotion Authorization

Apps your FMCG team actually needs, ready to go live.

Innovation Stage-Gate Manager

Innovation Stage-Gate Manager

Manage products from concept to commercialization with structured approvals, ownership, and regulatory checkpoints.

Distributor Claims Management

Distributor Claims Management

Submit, review, approve, and close claims with digital evidence, resolution SLAs, and a full audit trail that prevents reopened disputes.

Trade Spend Governance

Trade Spend Governance

Route discount approvals by value thresholds, capture commitments in real time, and protect margins before quarter-end.

CAPA and Compliance Tracker

CAPA and Compliance Tracker

Log quality incidents, assign corrective actions, and maintain audit-ready evidence for everyday compliance.

Vendor Onboarding Portal

Vendor Onboarding Portal

Standardize supplier qualification, documents, and performance tracking across markets so teams can focus on sourcing.

Field Sales Execution App

Field Sales Execution App

Give field teams mobile tools for pricing, orders, collections, and cases, all synced to the operational record.

Award-winning 451% ROI

Nucleus Research determined that SN Aboitiz Power Group got 451% ROI and achieved payback in 2.8 months
4.3/5
4.6/5
4.2/5
50+

Fortune 500 companies
trust Kissflow

80%

of customers stay with
us for 5+ years

Real FMCG brands that transformed their execution layer

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INDUSTRY Retail
HEADQUATERS Saudi Arabia

“Being a retail organization, customer experience is extremely important to us. And we need to be equipped internally to be productive and deliver high results. This is where Kissflow has helped us”

Muhammad Junaid Budhani

IT Director

See The Full Story
KEY HIGHLIGHTS
90%
of Manual Processes Digitized
150-200
Requests Approved Per Week
1,001-5,000
# of Employees
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    Recognized by

    Forrester-1

    WAVE REPORT

    The Forrester Wave™:
    Low-Code Platforms For Citizen Developers, Q1 2024

    Crozdesk

    For Low-Code Development Platform

    Gartner Peer Insight

    For Enterprise Low-Code/No-Code Applications

    Questions from FMCG COOs, CIOs, and VPs

    Kissflow runs as an execution layer, not a system of record. Data flows from SAP, Oracle, or JDE into Kissflow workflows, gets acted on, and flows back. No duplication, no custom middleware, no reconciliation overhead.

    Yes. Each region or plant keeps its local approval rules and commercial logic while sharing common compliance, audit, and reporting standards.

    Most workflows go live in three to six weeks. Prebuilt FMCG templates for use cases like Distributor Claims, CAPA, and Innovation Stage-Gate shorten that further when they fit your process.

    A unified execution layer that sits between your systems of record and your governance layer. It does not replace your ERP, PLM, DMS, or planning systems. It runs the workflows that connect them and gives leadership real-time control over approvals, exceptions, and compliance.

    Every workflow carries a built-in audit trail. Quality events, CAPA actions, regulatory approvals, and formulation changes are captured as work happens. Role-based access controls protect sensitive product data. You are audit-ready every day.

    We start with a workshop to anchor on the highest-value use case, usually Innovation Stage-Gate, Distributor Claims, or CAPA. The pilot goes live in three to six weeks. Scale-out across plants and markets is expected within 6 to 12 months.

    SOC 2 Type II, ISO 27001, GDPR, and regional data protection compliance, with encryption at rest and in transit and role-based access tied to your identity provider.

    We make your existing systems work together across every project.