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NielsenIQ

Approvals are the top reason manufacturers lose deals

53%

Approvals beat price — more than half of manufacturers name complex approvals as their top cause of lost deals. (Source: Aleran and TrendCandy B2B Manufacturing Survey, 200 US decision-makers, September 2025)

61%

Pricing still runs by hand — six in ten price deals manually, and only 16 percent use an automated approval workflow. (Source: Revology Analytics, 2025 Revenue Growth Analytics Maturity Report, 158 commercial leaders)

No floor you can see

Half of commercial teams have no price waterfall at all.

Half of list price

McKinsey found pocket price near half of list after invoice and off-invoice erosion.

A day to send a number

71 percent of manufacturers need at least a day to produce a quote.

Costs move monthly

80 percent expect raw material increases, turning every open quote into a re-approval.

Quote approval runs on an inbox. Problems cost millions. The solution shouldn’t.

Truth 1 — Your CPQ prices it, it does not adjudicate

Configuration and pricing define the category, and approval workflow is treated across the market as an optional extra.

Truth 2 — Terms get promised by people who never carry them

Liability caps, warranty extensions and lead times are committed by sales, absorbed by operations, approved by nobody.

Truth 3 — The bid gate is an unlogged judgement call

Engineering hours go to quotes nobody scored, and capacity planning never sees the decision that spent them.

Transformation stalling diagram

Your core systems stay in place. The workflow connects them in one place

Kissflow runs the approvals, exceptions and evidence between sales, engineering and finance. Your CRM, CPQ and ERP stay the systems of record.

Experience — the teams doing the work

Sales, sales engineering, finance and the deal desk. One shared record.

Governance icon
Arrow down
Kissflow — the execution layer

Routing, escalation, evidence and governance in one layer.

Bid gates Margin floors Discount approvals Non-standard terms Re-approvals Audit trail
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Systems icon
Systems of record — everything you already run

Native integrations, REST APIs and webhooks. Nothing existing moves.

Salesforce SAP CPQ Oracle CPQ Tacton ERP

Why commercial and finance leaders pick Kissflow

Kissflow checks all the boxes to be your complete transformation platform
Not another quoting engine

01 — Not another quoting engine

Govern what happens when a quote falls outside the rules your CPQ can enforce.

Built for manufacturing terms

02 — Built for manufacturing terms

Model lead times, liability caps, warranty extensions and liquidated damages as approvals.

Live in weeks

03 — Live in weeks

The approval matrix your CFO wants next quarter is a change, not a project.

An audit trail finance can use

04 — An audit trail finance can use

Capture who approved what, against which floor, on what evidence and when.

System integrations-3

05 — System integrations

Connect Salesforce, SAP, Oracle, Tacton and your ERP without replacing them.

Covers deals your CPQ never sees

06 — Covers deals your CPQ never sees

Non-standard work quoted outside the configurator gets the same governance.

Real manufacturers governing margin on Kissflow

Ramco TM (1)
INDUSTRY Manufacturing
HEADQUATERS Kenya

“The Kissflow team met our expectations and helped make the transition smooth. The support personnel has been very helpful and always available when needed to help us to fix issues.”

Nicholas Githinji

Group Processes Head, Ramco

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KEY HIGHLIGHTS
30+
hours saved per week
35-45%
reduction in process cycle time
2,500+
items processed
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    Quote governance and pricing questions

    No. Kissflow does not configure products, generate bills of materials or hold a pricing engine. Those two capabilities define the category and they belong to the tools you already run. Kissflow governs what happens when a quote falls outside the rules your CPQ or ERP can enforce, which is the step manufacturers report as their top cause of lost deals.

    Approval routing inside a CPQ is coupled to that CPQ's own product and price model, and a large share of non-standard commitments never touch the configurator at all. Lead-time guarantees, liability caps and warranty exceptions are decided in email today. This is where they get a matrix, an owner and a trail.

    No. The opportunity stays in your CRM, the configuration and price stay in your CPQ, the order stays in your ERP. Kissflow governs the decisions between them.

    Cost movement triggers a re-approval sweep across every quote still inside its validity window, so the open quote book is revalued against the current floor rather than discovered at the point of order. Most manufacturers have no process for this at all.

    A first governed approval matrix runs in 30 to 60 days, and the threshold change your CFO asks for after the next board review takes an afternoon.

    Pricing scales with the number of users across sales, engineering and finance rather than the volume of quotes you run. A 30-minute conversation with a manufacturing specialist gives you a firm number.

    Keep every quote, concession and approval on track

    Talk to us