What is the difference between BPM and CRM?

BPM (Business Process Management) and Customer Relationship Management (CRM) are two distinct but related concepts in the field of business management. BPM is a systematic approach to improving an organization's processes to make them more efficient, effective, and responsive to change. On the other hand, CRM is a strategy for managing all aspects of an organization's interactions with its customers and potential customers. 

BPM optimizes internal processes while CRM manages customer relationships—complementary disciplines within enterprise BPM process. Integration between CRM and BPM platforms creates seamless customer-facing processes. Kissflow's BPM software connects with major CRM platforms, enabling customer-centric process optimization.