Visual Merchandising Planner App for Retail Chains
Kissflow carries a seasonal or campaign merchandising concept from an early mood board through cross-functional review, an approved planogram, and the final guideline package that gets distributed to every store, so what actually launches on a thousand different sales floors started from the exact same approved idea.
Trusted by leading retailers worldwide
A merchandising concept starts as a mood board and has to end as an identical setup in every store that carries it.
A merchandising concept starts its life as a mood board and a handful of reference images, and has to end that same journey as an identical physical setup in every single store that carries the campaign, no matter how different those stores are from each other. Between those two points, a concept passes through buying, brand, and regional review, gets built into a formal planogram, and receives a real sign-off, before anyone even considers how a thousand floor plans will execute the same design. When that path runs through scattered email threads, disconnected file versions, and a comment left on one attachment that never reached the next revision, the version that finally reaches a store is not always the version that was actually approved by everyone whose sign-off mattered. A regional team member builds from an earlier draft because the latest one never reached their inbox, and the store executes a concept that brand rejected two revisions ago. Kissflow carries the concept from intake through cross-functional review to a formally approved planogram and a clean handoff into distribution, so every store is always working from the one version that was actually signed off.
Where a merchandising concept loses fidelity on the way to the store
Concepts are reviewed over email
Feedback from buying, brand, and regional teams arrives in scattered threads.
There is no single approved version
Multiple versions of a concept circulate with no clear record of which one is final.
Planogram sign-off is informal
A planogram gets used before anyone has actually approved it.
Handoff to distribution is manual
The approved concept has to be manually repackaged before it can be distributed to stores.
Six modules. From concept intake through concept status dashboard, in one connected app.
Configure review stages, approval gates, and handoff templates.
Concept intake
A seasonal or campaign merchandising concept is captured as a formal record from the moment it is first proposed.
Cross-functional review
Buying, brand, and regional teams review and comment on the very same version of the concept, at the same time.
Planogram build
The reviewed and agreed concept is built out into a formal, detailed planogram ready for a final approval decision.
Planogram approval
The completed planogram is formally signed off by the responsible approver before it moves any further downstream.
Guideline package handoff
The approved concept and its finished planogram package hand off cleanly for distribution out to every store.
Concept status dashboard
Where every concept currently sits in the review and approval pipeline is visible together in one status view.
From request to system of record in four steps
Submit
A seasonal or campaign merchandising idea is submitted as a formal concept, ready for structured review.
Review
Buying, brand, and regional teams weigh in on the exact same version of the concept, not separate copies.
Approve
The planogram built from the reviewed concept is formally signed off before it moves downstream.
Record
The approved guideline package is handed into distribution, so what launches on every sales floor started from the same approved idea.
What changes when Visual Merchandising Planner runs on Kissflow
| Process | Before Kissflow | On Kissflow |
|---|---|---|
| Concept review | Scattered email threads | One record with cross-functional comments |
| Version control | Multiple versions in circulation | One clear, approved version |
| Planogram sign-off | Informal or skipped | A formal, recorded approval |
| Handoff to distribution | Manually repackaged | Passed directly to the distribution flow |
| Pipeline visibility | Unknown until someone asks | A live dashboard of every concept's status |
| Store fidelity | Depends on which version reached them | Traced back to one approved source |
Connects to your design and planogram tools; Kissflow does not replace your visual merchandising design system of record
Kissflow runs the review, approval, and handoff layer. Your design software stays the tool the concept and planogram are actually built in.
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Built for how a merchandising concept actually needs to reach every store intact
One version, reviewed together
Buying, brand, and regional feedback land on the same concept record.
A real sign-off, not an assumption
A planogram does not move downstream until it is formally approved.
A clean handoff to distribution
The approved package moves straight into guideline distribution.
Live in weeks
Configure review stages and approval gates in the visual builder, or describe the use case to the AI Builder.
Governed from day one
Role-based access and a full audit trail on every concept and approval.
One record across every reviewer
Buying, brand, and regional teams work from the same approved version.
Related apps
Store Visual Guidelines Distribution Management System
Distribute the guideline package this planner hands off.
Planogram Compliance Management System
Scheduled compliance checks, photo capture against the approved layout, scoring, and corrective action routing.
Merchandising Calendar Scheduling Management System
Schedule the install window for the concept approved here.
We help visual merchandising teams take a concept from mood board to store floor without losing fidelity
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Vagesh Dave
GVP & CIO at McDermott International, Ltd
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“Advanced automation of all processes is easy to set up. I cannot imagine how to manage workflows without this software.”
Tanay Tiwary
Global Head - Digitalization & Business Improvement
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“Kissflow supports rapid application development by building a working application prototype in the shortest amount of time.”
Maria Theresa Cabigon
CIO, SN Aboitiz Power Group
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See what Kissflow can do for you
Talk to usGot questions? We're here to help.
Get SupportNo. Your design software stays the tool the concept and planogram are actually built in. Kissflow runs the review, approval, and handoff layer around it.
This app plans and approves the concept and planogram before distribution. Store Visual Guidelines Distribution Management System takes that approved package and distributes store-specific variants, tracking acknowledgment.
Yes, buying, brand, and regional teams comment on one shared concept record instead of scattered email threads.
Yes, a planogram requires a recorded approval before it moves downstream to distribution.
Yes, one clear approved version is maintained, so a store cannot receive an unapproved variant.
Yes, a dashboard shows every concept's stage from intake through handoff.
Configuration and AI-assisted app generation move delivery from a multi-month program to a matter of weeks.
Kissflow is certified to SOC 1, SOC 2, SOC 3, and ISO/IEC 27001, with role-based access and a full audit log on every record.
