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Multi-Level Approval Workflows

Kissflow’s Multi-Level Approval Workflows App allows marketing teams to route creative assets and campaigns through tailored approval chains—based on team roles, brand regions, content types, or compliance tiers. Eliminate confusion and delays with rule-based review flows.

Creator

Kissflow-logo

Language

English

Category

Retail

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Trusted by global marketing teams to standardize campaign sign-offs, manage complex approvals, and ensure policy compliance.

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From Creative Submission to Final Sign-Off—Simplified

Whether it’s a three-step brand review or a multi-regional legal approval, this app helps orchestrate your campaign sign-off process. Define who reviews what, in what order, and under which conditions—automatically and without bottlenecks.

What Is a Multi-Level Approval Workflow App?
It’s a customizable engine that routes submitted campaign assets through multiple approval layers. Each level may include stakeholders from different departments—creative, legal, brand, regional, or compliance—ensuring nothing goes live without the right eyes on it.

It ensures:

  • Structured, role-based or regional approval routing

  • Multiple reviewers can review sequentially or in parallel

  • Conditions can be added for content type, spend, or audience

  • Real-time tracking of approval progress and delays

Why Do Marketing Teams Need This?
Without structured workflows, approvals are often plagued by:

  • Disorganized email-based approvals

  • Missed or skipped reviewers

  • Inconsistent turnaround times across markets

  • No visibility into who’s holding up the process

Key Benefits:

  • Streamline sign-offs with rule-based routing

  • Ensure compliance with brand, legal, and market rules

  • Gain transparency with stage-by-stage progress tracking

  • Reduce campaign delays from unclear review chains

Simplify Approval Chains With a Low-Code App

With Kissflow’s drag-and-drop workflow builder, you can design multi-step approvals for each campaign type. Approvals can be conditional (e.g., “If asset is video AND value > $10K, route to brand + legal”) and can happen in sequence or concurrently.

Workflows can be reused, duplicated, or updated on the fly—no IT support needed. Built-in SLA timers and alerts keep the process moving, while dashboards give managers instant visibility into campaign approval status across geographies and brands.

Why Choose an Approval App Built on Low-Code?

  • Set up dynamic routing by team, market, or content type

  • Enable serial, parallel, or conditional approval paths

  • Track approval status and turnaround times in real time

  • Adjust workflows instantly as your org structure changes

Who Is This For?

  • Creative operations teams handling high-volume campaigns

  • Marketing managers coordinating regional or multi-channel campaigns

  • Legal and compliance teams requiring structured review points

  • Brand governance teams enforcing visual and messaging standards

Centralize Retail Processes with Low-Code


  • Workflow Builder: Define multi-level approval flows with role-based conditions

  • Approval Routing Logic: Create logic-based paths by asset or campaign type

  • Reviewer Assignment Engine: Assign reviewers automatically by content metadata

  • Approval Timer & SLA Alerts: Set due dates and send reminders for each stage

  • Progress Dashboard: Visualize workflow status, delays, and escalation needs

Features

  • Multi-step creative and campaign approval chains

  • Role- and market-based routing

  • Conditional logic for different content scenarios

  • SLA alerts and reminder triggers

  • Parallel or sequential approval stages

  • Real-time visibility of bottlenecks

  • Low-code modification of rules and paths

  1. Click the Enquire button on the app tile or landing page.

  2. Fill in the details of the features you want and your team's size on the enquiry form.

  3. Click Submit.

Kissflow's support team will contact you to learn more about your requirements.

Kissflow appstore
Multi-Level Approval Workflows
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No More Confusion Over Who Approves What

Marketing teams are improving accountability and speed with Kissflow’s Multi-Level Approval Workflows App.
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Mcdermott-Apr-19-2023-11-38-34-3467-AM

This is so easy, even my mom could do this. It was extremely intuitive and straightforward. The watermark was, 'I don't need to call IT to do this. I can do it myself.

Renee Villarreal

Senior IT Manager

Industry

Energy

HeadQuaters

USA

Key Highlights

450+

Process

10x

ROI

10,000+

Users

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SBTelecom-America_logo

The beauty of Kissflow is how quick and easy it is to create the apps I need. It's so user-friendly that I made exactly what I needed in 30 minutes.

Oliver Umehara

IT Manager

Industry

Telecom & Media

HeadQuaters

Japan

Key Highlights

28+

Processes

42

Group Companies

70+

Users

Stacks image
FPH

We seek to go beyond incremental efforts not only in sustainability but also in everything we do. With Kissflow, FPH and its subsidiaries were able to digitize dramatically major operations, especially in their finance and accounts operations.

Joseph Arnel Chavez

Assistant Manager

Industry

Energy & Utilities

HeadQuaters

Philippines

Key Highlights

100+

Office Processes Automated

1,000+

Monthly Paperless Processes

10,000+

Employees

Frequently Asked Questions

Sequential approvals mean one reviewer signs off before it moves to the next. Parallel approvals allow multiple reviewers to approve at the same time. You can configure either based on your internal needs or content sensitivity.
Yes. You can create unique workflows for different scenarios—such as social campaigns, email templates, or national TV ads. Each can have its own set of approval levels, required roles, or conditions.
Absolutely. Workflows can include logic like “If content is tagged as global, add international legal team to review” or “If budget > $5,000, add finance for sign-off.” These rules ensure appropriate stakeholders are involved without overloading others.
Yes. Managers can insert, skip, or reassign approvers in real time as needed. This is particularly helpful when someone is on leave or if priorities shift mid-campaign.
The app can send automatic reminders before the deadline, escalate to alternate reviewers, or auto-route based on SLA expiry. These safeguards help keep campaigns moving even if someone misses a step.
Yes. Reviewers receive email alerts with direct links to the campaign asset and a summary of what’s needed. They can approve, reject, or comment without logging into a separate tool.
Definitely. Every approval action is timestamped and logged, forming a full audit trail for compliance, analysis, and retrospective reviews.

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