When should I use the creative brief template?
Before you sample our winning creative brief template, it helps to understand what use cases it’s best for. Use a creative brief template if you’re creating:
- Blog posts,
- Guest posts,
- Case studies,
- Playbooks, etc.
No matter the content type you’re creating, a creative brief template helps you quickly draft out the key points your team members need to remember as they get to work.
What should I provide in a creative brief?
A creative brief should contain the basic details your team members need to understand and get started working on the task they’ve been assigned. These include the following:
- Basic details of the creative project at hand, such as names, titles, target audience, etc.,
- References to similar assets they can use for inspiration
- Relevant technical specifications such as SEO information, word count, software tools preferred for delivery, etc.
- Deadlines and delivery information
- Follow-on information in case there’s a need to set things straight
A good creative brief should enable those it’s assigned to get started working on a task with minimal effort.