Creative Brief Template

When should I use the creative brief template?

Before you sample our winning creative brief template, it helps to understand what use cases it’s best for. Use a creative brief template if you’re creating:

• Blog posts,
• Guest posts,
• Articles,
• EBooks,
• Whitepapers,
• Case studies,
• Playbooks, etc.

No matter the content type you’re creating, a creative brief template helps you quickly draft out the key points your team members need to remember as they get to work.

What should I provide in a creative brief?

A creative brief should contain the basic details your team members need to understand and get started working on the task they’ve been assigned.

These include the following:

• Basic details of the creative project at hand, such as names, titles, target audience, etc.,
• References to similar assets they can use for inspiration
• Relevant technical specifications such as SEO information, word count, software tools preferred for delivery, etc.
• Deadlines and delivery information
• Follow-on information in case there’s a need to set things straight

A good creative brief should enable those it’s assigned to get started working on a task with minimal effort.