6 Excellent Tips for an Effective Website Redesign Strategy
“Two things remain irretrievable; time and first impressions.” For any business, a great first impression often leads to a lasting relationship with a customer. That’s why having an excellent website is so important. Modern internet users don’t care for pretentious details. They rely on seamless experiences to satisfy their senses.
Today, visualization and aesthetics are considered just as important as the quality of your content. If your website fails to deliver all the required information in an aesthetic package, it’s time to think about getting your website redesigned.
There can be plenty of reasons why a website needs tweaking. Perhaps the structure is boring and doesn’t keep up with modern designs. Or maybe it is difficult to navigate, in which case the consequences of not introducing any changes can cost you and your company a lot of visitors.
Web developers will tell you that a messy website is a nightmare. Ill-structured sites run the risk of underperforming and may hinder a business’s ability to connect with its clients and reduce profitable conversions. For instance, an online retail store may suffer from plummeting sales because users find the web layout confusing and never spend more than a few seconds trying to figure it out.
Remember, humans of the digital era don’t have a lot of time to spare, so you need to make the time they spend on your website count!
How to redesign a website – 6 steps
Redesigning your website is easier said than done. Like any task, due diligence is required to ensure the most suitable outcome and design on your website.
The following six steps can help you strategize your website redesign strategy and achieve that goal.
1. Formulate an effective strategy
Before you dive in, understand why you are expending the effort. You’ll need tangible and quantitative goals to come up with a successful website redesign strategy. Depending on the type of website you are operating, objectives can range from increasing lead conversion by a specific number, traffic stats to improve SEO, making more ads, and much more. Each goal requires a personalized approach that should not be compromised.
2. Analyze the current website
To fix the layout, you must first identify areas that need improvement. Take your time to audit the website and prioritize the changes you want to see. Your analysis should answer questions like ‘what makes it unattractive?’ or ‘why is it hard to navigate?’
After the investigation, you will know the elements that should be excluded from the website revamp. This approach will allow better decision making down the line when you refine your strategy for best results.
3. Understand your target audience
You can have the best UI, but the website won’t perform if its design doesn’t complement its visitors. Customer insight is crucial for success. After all, what you’re putting on the internet is for people to consume.
For instance, virtual gallery sites are supposed to showcase art, and thus are almost wholly photo-centric. However, if a brand trying to sell paintings online can’t even highlight its offerings due to poor website design, will it convert? Just like news blogs follow a specific format to cater to avid readers, other types of websites utilize what works for them.
4. Keep an eye on your competition
The industry, niche, and audience can influence a website’s design. Undoubtedly, it is common to find certain similarities between company websites of competing brands. Since the target audience is generally the same, taking inspiration from your competition is a worthy tactic. Of course, that doesn’t mean you blatantly copy them. But learning from their approach can improve your performance.
5. Make a list of your requirements
Once you understand your target audience, the limitations of your current website, and other relevant factors, you’ll be in a better position to make a list of required features. This includes niche-specific features or other add-ons that improve the website’s functionality and overall user-experience.
Your requirements should define what makes a ‘great’ website. At this stage, the clearer your vision, the easier it will be to integrate everything in the development phase.
6. Implement the redesign
The final step in the website redesign plan is execution, and it demands accuracy. Whether you choose to hire someone to do it for you or go at it yourself, make sure that the plan is being followed. In case a professional is handling the task, communicate all your requirements effectively to avoid delays and modifications.
Why should you use a project board for website redesigning
Redesigning a website is a long process, and it usually involves multiple people interacting with one another. Efficiency is crucial, and you can’t achieve it without effective management. Therefore, streamlining a creative project such as the website redeign through project boards can save time and ensure cohesion.
With a project board, you will be able to
- directly overlook your website redesign project plan and collaborate with others.
- enables scheduling, delegation, feedback, goal setting, tracking, and more.
- avoids bottlenecks and redundancies by dividing the entire process into individual tasks and maintain effective process flow.
Kissflow Project can be the right choice
Kissflow Project offers modern tools along with a variety of different project board formats to choose from. These are easy to update and can be shared among all team members to rationalize your website redesign plan.
Because everything is integrated, Kissflow’s project management tool can help you curate a performing project roadmap. The agile interface customizes to your needs and provides more time for you to focus on achieving your project goals on time.
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