What is a creative brief?
A creative brief is a document that explains the details of a campaign to an agency, a creative team, or a designer. It helps the creative team to understand what’s expected of them and also allows a project manager to shape the goals and overall strategy for the project.
A good creative brief takes a bit of time to develop. However, it is a useful tool in ensuring that the project deliverables align with the client’s expectations and their business needs. In addition, a good brief makes the whole project more efficient—it saves both the client and the agency money in the long run. But before you start working on the brief, take time to think about the project and the objectives.