Make work simple
Dimension was a development platform that allowed domain experts to create applications without writing a single line of code. We called it, “Spreadsheets to Applications” when explaining to customers. We won some big-name IT clients, but realized that we had built a product betting on user behavior that wasn’t fully manifest.
We realized we needed to shift from large, complex platforms to something more manageable for a citizen developer: workflows. We removed most of the features from earlier products and embraced the philosophy of keeping everything smart and simple. Kissflow launched at Google I/O in 2012.
The world of SaaS had changed dramatically since we started. We invested heavily in a new UI and rebuilt the product from the ground up to set us up for the future. We've Expanded to Serve Customers in 160+ Countries
The Power of Simple
We took on our first major global campaign called The Power of Simple. We want to bring the message that all parts of work can be simple and sophisticated too.
Decades of getting knocked down only pushed us to reach higher. A long and rewarding journey, but the summit still lies ahead of us...