The Next Killer App for CoIT




Consumerization of Enterprise IT, commonly referred to as CoIT,  is one of the hottest buzzword in town. BYOD (Bring your own device), and to some extent SaaS based Business Apps (in areas such as CRM and HR) are acting as major catalysts for CoIT.

Until now, in most common use cases of CoIT:

  • you get a preferred mode of access to the business applications (through your own devices),
  • or, you get to pick an App (in a SaaS model) that you can configure (to an extent) without any involvement of IT or technical folks.

However, real strategic advantage and business value is limited in these options. For successful companies, productivity & workplace efficiency is primarily driven by collaboration & workflow management among employees, partners and customers. Devices and Apps only play a part, but workflows are critical. Hence, BYOD and SaaS are only stepping-stones to the really effective CoIT leverage.

Companies have always wanted to automate and monitor their “Business Processes” (indirectly speaking, workflows), faster and in an agile manner. They dream to be able to do that without getting stuck in the long-drawn projects and devops based processes. And, that is why, Self-Service Business Process (workflow) Automation is the next killer App, for true CoIT.

Let’s consider how Google Apps became a choice of millions of businesses around the world. Users primarily started with Gmail. Then, they moved onto the productivity tools such as Messaging and docs – but they did that as individual users. When small businesses wanted to leverage a seamless ecosystem (without bothering about the training and adoption roadmaps), they picked up Google Apps. It works very well because businesses don’t need to maintain a technology infrastructure. Besides, they don’t need to bother about the devices that their employees use to access these basic productivity & collaboration tools (such as Google Apps). This fits very well with the true nature of CoIT & BYOD.

Many small businesses today run “without any IT support personnel”, thanks to SaaS. And these businesses leverage the technology for basic office productivity, basic collaboration, and for standard SaaS based Business Apps in areas such as CRM or HR.

There are also some SaaS based generic task management Apps that allow you to handle the To-do lists. They allow you to tick-off the work that goes beyond just email and productivity apps at individual level. However, still organizations would still be missing out the woods for the trees, if they’re not able to bring in the “Structured Workflows” comprising of data, process flow, reports and analytics. After all, the business processes provide the competitive leverage to organizations.

Hence, when users start building their “business processes” exactly the way “stuff happens in teams” in their companies (i.e. matching exactly to their needs without cutting the foot to fit the shoe) – then, the real power of CoIT comes to the fore.

In our own experience with KiSSFLOW Usage, we have seen variety of workflows, even “core business processes”, being built by process owners, business owners and power business users in SMB organizations. In larger organizations, the long tail workflow apps (or supporting or situational processes on the fringes of the organization) are being automated. And, we see the trend on a steep rise.

Self-Service Business Process (Workflow) Automation is the next killer App for CoIT.