Why Is Project Management so Important for Your Organization?

Murtaza Khalil

Murtaza Khalil

Project Management

What if all projects were handled on the fly? No plans, no organization, none of that. We just brief the team on what needs to be done and they jump straight in. Like baking a cake. You wouldn’t draw up an action plan to bake one, no?

Unfortunately, most projects are complex and multi-faceted, requiring careful planning, organizing, and monitoring.

Only by having a structured approach, supporting processes, and clearly defined responsibilities, managers can deliver stellar results while staying within the project’s constraints. However, despite global recognition and the obvious benefits and advantages of project management, the field remains underappreciated.

why project management is important

According to a survey by the Project Management Institute (PMI), only 58% of organizations realize the actual importance of project management and how it allows them to effectively tackle the issues they face. Similarly, the percentage of companies that use standardized project management practices across the board is only 23%.

Key benefits of project management

With a clear understanding of what is project management and having an effective project management structure can do wonders for your organization. Apart from stimulating productivity, improving project transparency, and providing a clear vision to the team, project management can bring the following advantages to the table.

1. Consistent communication:

No project plan is complete without a solid communication structure. Communication is an extremely important aspect of project management that can have a significant effect on the performance of a team. A study analyzed the reasons for project failure in the UK’s finance sector and found that communication breakdown was the main cause of failure for 57% of the studied projects.

Project managers must ensure that the whole team shares a collective end-goal and work together to achieve it. The overall efficiency and productivity of the entire team get significantly improved which leads to other benefits as well.

2. Effective resource allocation:

The biggest resource any project managers have at their disposal is the team members. Project teams consist of people of different backgrounds and departments and they might have other commitments. Through proper project planning, you can ensure that they are available when needed.

Similarly, other resources like the budget, tools, machinery, and others can be arranged effectively to avoid project delays during the execution. Through properly allocating each resource in the beginning, you can also monitor the phases that are more demanding and prepare accordingly.

By figuring out a smarter and efficient direction, you can ensure that each task is optimized to give you maximum output at the lowest cost.

3. Higher productivity:

The field of project management is interconnected with being productive. Through proper utilization of resources and having an efficient system in place, a team can easily get more work done in a shorter amount of time and increase productivity.

4. Improved customer satisfaction:

Retaining clients is considered more important than acquiring new ones and a guaranteed way of doing it is by offering unparalleled services. An effective set of operations that focuses on quality and efficiency, would naturally leave the clients feeling satisfied. This means that they would return with more business in the future.

A satisfied client would also refer your organization to other potential customers, which means free marketing for you. This can be an extremely effective marketing strategy for businesses.

5. More flexibility:

As you increase your customer base, your organization would be able to gain more capital which it can use to expand the business and hire new talent.

6. Higher risk tolerance:

Proper planning means that you are ready for potential ‘what-if’ scenarios that may occur. This means that you are somewhat prepared to tackle any unforeseen occurrences that may negatively impact your project.

7. Improved morale:

With continuous success and effective performance, your team gains more confidence. Effective project managers inspire their team by incentivizing and regularly rewarding top performers to keep everyone motivated.

The effect of modern project management tools

Project management today is completely different from what it was a decade ago. With the introduction of different cloud-based project management tools, project teams are no longer bound by geographical location or tedious departmental regulations. Project management tools centralize all data and allow users to track progress, assign tasks and give feedback easily. 

Any modern organization that wants to stay ahead of the competition needs to have the right tools. If you’re looking for a simple, intuitive project management software, take Kissflow projects for a spin.