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Top 5 Workflow Automation Processes for eCommerce Companies

Zoe Uwem

May 20th, 2015 The Process Playbook  

With the number of online shoppers increasing every day, running an ecommerce company isn’t getting any easier. If you’re trying to maintain an effective business process while ensuring that customer satisfaction is a priority at the same time, it can be quite daunting, especially when your core are your ecommerce portal, backend operations and the rest of the stuff in context.

Ecommerce Workflow Automation

If that’s what you’re faced with, there is a way out and that’s workflow automation. 

Automating your ecommerce backend workflows can help decrease workload while increasing efficiency, revenue and, more importantly, supplier/vendor satisfaction and trust.

Conversely, trying to handle tasks manually may cost you more money, time and effort. What’s more, there might be delays, setbacks, or even intrinsic inadequacies that can impede your ecommerce operations and squash customer satisfaction.

If you’d like to smarten things up and boost your ecommerce operations, here are 5 processes you can automate for greater efficiency and quality:

1. Vendor/Supplier Onboarding Processes

Just about all successful e-commerce companies have solid processes for quickly and accurately on-boarding new suppliers and vendors into their systems. Vendor/supplier onboarding and approval processes are often done using spreadsheets and email, slowing things down and leading to inconsistent data as the spreadsheet flows through the emails.

Workflow automation can expedite and streamline vendor/supplier onboarding processes and can ensure consistency and accuracy in data as well.

2. Purchase Order Approvals

Using workflow automation technology, you can upgrade your Purchase Order approvals from an email + spreadsheet combination that hinders decision making. Say hello to automated routing and approvals based on value, item category, vendor credit rating, etc., resulting in fast, efficient and accurate purchases.

3. Item/Catalog Listings Approval

The process of listing new items on your ecommerce site often involves multiple internal approvals before they get online. This process is a must-automate to avoid inconsistencies and increase the speed & efficiency of your ecommerce portal.

4. Refund Claims

One of the most common sources of dissatisfaction for ecommerce companies is centred around refunds. When customers file claims for refunds, it often ends up as an email in someone’s inbox. Many ecommerce companies, especially the ones that are young and growing, process these manually. That’ll not only be lots of time and effort wasted, but will also result in a negative brand image in the minds of your customers as there might be delays and inaccuracies in the refunding process. This process can be easily be automated using a workflow system. Ideally, you would want to pick a workflow software that has “Service Level Agreement” (SLA) tracking capability.

5. Customer Complaints (non-refund)

While process lapse in refunds can create social media fires and earn you a couple of bad reviews, being lethargic on non-financial complaints and feedback can erode value slowly over time. It is like the parable of the boiled frog. Processing complaints and feedback manually, from desk to desk, is unwieldy and can result in poor handling of such complaints. This makes the processing of customer complaints an ideal candidate for automation, using a ready-to-use SaaS-based workflow automation software.

Workflow automation enhances effective back office process flows for ecommerce companies and makes operations less intricate and much more well-organized.`

It allows employees to concentrate on their strengths, enables quicker decision making and greater information security. It also ensures process consistency, eliminates errors, inaccuracies and miscommunications.

With all these benefits in mind, if you’re looking to automate your ecommerce workflows, KiSSFLOW would be a perfect choice to help you do just that.