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Product Marketing Manager

Work Experience : 8 - 10 years

Job Description

Are you an experienced Associate Product Marketing Manager looking for a new challenge and an opportunity to advance your skills and career in a great working environment?

If you have a deep understanding of our users’ psychology and enjoy solving complex problems, if you are passionate about carefully researching customer needs and developing great communication strategies in order to answer them, we have the perfect job for you!

We are looking for a driven Product Marketing Manager who will be responsible for driving go-to-market activities, competitive intelligence, messaging, and positioning of our products.

Key Functional Areas of Responsibility

  • Develop product messaging that differentiates new products and services from others in the market
  • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
  • Communicate the value of new products and services to the sales and marketing team
  • Speak and present both internally and externally to promote the story of our product
  • Create product content such as case studies, videos, website copy, and blog posts
  • Gain insight into customer use of current products, untapped opportunities, and buyer personas
  • Work closely with internal marketing teams like Organic, Paid, Outreach, etc and come up with a cohesive plan
  • Manage marketing budget and approval processes

Professional Competencies

  • Passion for Product Marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
  • Excellent analytical, organizational, project management, and time management skills

Professional Skills & Qualifications

  • Minimum 7 years of Marketing experience in B2B space, preferably around Product Marketing
  • Ability to understand campaign marketing and build an extensive strategy to reach customers at various stages of the funnel
  • Good knowledge of performance marketing, lead generation, and customer acquisition strategies
  • Proven track record of ROI in a product based company
  • Outstanding communication, presentation, and leadership skills
  • Sharp analytical and problem-solving skills
  • Creative thinker with a vision

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