As a Product Marketing Manager, you should have a solid understanding of product strategy, growth marketing, positioning, and messaging.
This role focuses on building a product/strategy to reach the target audience.
Collaborate with Product Management, Design, and Engineering to build growth solutions.
Develop messaging, positioning and create highly effective content and marketing programs
Build, plan and implement the overall marketing strategy
Use data-driven business models to optimize acquisition & retention funnels via direct & indirect channels
Coordinating with internal teams and raising the requirements for projects i.e. creative, ad banners, mailers, website content, or any other media-related projects, etc.
Manage and oversee various digital marketing channels
Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Identify the latest trends and technologies affecting our industry.
Minimum 7-10 years of marketing experience in leading a team of Paid and NonPaid marketers.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement.
Comfortable using data to define the approach.
Excellent analytical, organizational, project management, and time management skills.
Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.