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Marketing Lead (Outbound)

Work Experience : 6 - 10 years

Job Description

Are you an experienced and ambitious Digital Marketing Lead looking for a new challenge and an opportunity to advance your career? If you are able to manage multiple projects simultaneously with tight deadlines, we have the perfect job for you! We are looking for a dynamic Digital Marketing Lead to lead our distribution marketing dream team and support them with his/her leadership and expertise in developing and executing our digital marketing strategy.

Key Functional Areas of Responsibility

  • Plan and execute all outbound marketing strategies, including database, email campaigns, events, webinars, ebooks and case study promotion
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Research and test partnerships with new vendors to expand our reach and/or lower cost-per-lead
  • Work with the Product Marketing owner in defining and executing digital strategies
  • Collaborate with the SDR & Sales team in figuring out use cases to explore new markets and industries

Professional Competencies

  • Passion for Marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving goals
  • Excellent analytical, organizational, project management, and time management skills

Professional Skills & Qualifications

  • Minimum 6+ years of Marketing experience managing Outbound strategies in the B2B space.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Ability to segment audiences and build campaigns to reach customers at various stages of the funnel
  • Outstanding communication, presentation, and leadership skills
  • Strategic thinker with great analytical skills
  • Solid knowledge of tools/technologies (e.g., Analytics, Email, CRM, Automation)

Apply for Marketing Lead (Outbound)

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