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Community Engagement Specialist

Work Experience : 2 - 4 years

Job Description

  • Establishing a relationship with thought leaders, bloggers, community members in the industry for collaboration on various aspects of Guest Articles, Podcasts, Link Building, and Brand Awareness
  • Coming up with a strategy that aims to find individuals and organizations that may be interested in our product or business
  • Good at community marketing – Engage and build relationships with potential prospects or influencers in the communities such as Quora, Reddit, LinkedIn Groups, or any niche-specific communities, etc
  • Reaching out to influencers in the niche to promote well-researched blogs, ebooks, to review and promote the product in podcasts, etc.
  • Coming up with creative ways to drive the brand’s story or message to the target audience
  • Monitoring brand mentions online for link opportunities, brand engagement, and establishing communication with them

Professional Competencies

  • Ability to build relationships or create strong connections with influencers and brand advocates
  • Good at communication, whether written or oral.
  • Understanding of the industry, and the influencers in the space

Professional Skills & Qualifications

  • Good at doing competitor research in order to understand their backlink profile, industry presence, content strategy, etc.
  • Should be well versed in using Social Media Monitoring Tools
  • Proficient in using Microsoft Excel or Google Sheets

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